The region is striking for its rich historical heritage and varied landscape along the Danube and the Rusenski Lom, attractive locations when looking for houses and plots in the Ruse province. The Ivanovo rock-hewn churches, the fortress of Cherven and the Basarbovo rock monastery increase interest in investing in property for tourism. The quiet surroundings, the green spaces and the strategic position make the region attractive for buying plots, houses to live in and holiday property. The Ruse province is also an excellent choice for stable investment in agricultural land, a long-term investment with real potential for growth.

The area suits people looking for a slower rhythm of life and more space. Novo selo mainly offers houses with gardens and plots, which can be used for permanent living, as a holiday property or as a long-term investment. The location combines calm with relative closeness to urban infrastructure.